Brand. New.

3 Facts why should you come to our event on Sunday

ece kavlak

Dear You,

It's a cozy Sunday morning and you just woke up from a deep refreshing sleep. Sunday is your day to organize your house, your priorities, but most of all your closet!!! Yes, you know what I am talking about!!! That 'monster' who lives inside your wardrobe Narnia, and makes your work days so difficult when you are trying to get ready and... 'Where is that top!!!!!'.

Well, we all have been there, looking for the top that suits with our pants, but for some mysterious reason can't find and drives us crazy. So, you have decided that you won't allow Narnia to take your control of your closet and you start to organize your clothes.

Tops, here, pants there, skirts over here...wait what's that?? You still have some clothes you don't wear and you actually you don't even like! What are they doing there?? Oh! It's time to get rid for all your clothes that you don't wear and that take an extra room in your wardrobe.

You start to separate clothes that you want, from clothes that you don't wear anymore. It takes you so much time to do this and makes your man looking at you with surprise and wondering why are you spending you Sunday on separating a bunch of old clothes. Once you are done and you are indeed exhausted, you realize that the clothes that you wear are only the 1/4 contrasted to the clothes that you don't wear and you decided to give away. You just found out that is not the 'monster' that hides your clothes, but you don't have any clothes to wear that you like.

It's already 1 pm, your closet looks extremely poor and you need a cocktail after this to calm you down.

Ask and you will receive they say...

Relax and come to Rumour in Zurich on Sunday, May 21st from 1 pm to 5 pm. There you'll find collections from talented designers that will inspire and motivate you to create a new style and fill your closet with clothes that you will love and pieces hard to find.

Sundays are for relaxing, so why to spend it on organizing thing you don't even want?

Enjoy yourself, take a break and come to have fun while you are upgrading your style.

Oh, and there's cocktail too, so take your husband, friend, boyfriend, girlfriend and explore the new age of shopping, meeting with famous bloggers and find your style identity.

P.S.: If you don't live in Zurich we will regret not to see you at the event, but you can always relax on your comfortable couch and enjoy your weekend looking the clothes collection on our website.




Dare to Wear

styleLinda Mata

I remember the days when me and my girlfriends were planning a night out and we gathered hours before going out trying to decide what to wear and how to do the right combinations. I also remember how desperate I was two hours later, when they have tried the 3/4 of their clothes (the rest 1/4 were unwashed) and still haven't decide what to put on.

The problem most of the time was: "I don't feel comfortable with this".

We women, but also some men, tend to feel uncomfortable sometimes with our bodies and we don't like anything on us, because we think it makes us look fat or short, or too old. However, that's a perception we have to handle, daring to wear the clothes we want, without thinking that we might won’t look good.

The perfect style doesn't come from the clothes, but how well we manage to support that clothes on us and be confident in our own skin. Finding pieces that will embrace our confidence is the most difficult part, because we have to approve the person who we are first. However, once we balance that, we will dare to wear whatever we like to.

Being comfortable in our clothes means we are comfortable with ourselves and we love the person we see in the mirror no matter what is she/he wearing because whatever it is she/he will manage to look fantastic.

Accept the amazing person you are, and dare to wear what you love, leaving people inspired by your looks and how well you look in your red jumpsuit, or in your stylish new top who no-one has dare to wear yet.

Let yourself free and feel good about it.

Ah! And If you do this, you will have also managed to survive from your angry friends who are waiting you for two hours to get ready...(haha)

Linda Mata



Alice in Kollektivland

LifestyleLinda Mata

Have you ever read the story of Alice in Wonderland? The little girl who fell in rabbit's hole and met a new world that everything was colorful and she could be whatever she wanted to be just by asking for it? Well have you ever wanted to be whatever you want to be, just by having your own collection of clothes and transform yourself everyday?

Being stylish and fashionable doesn't demand to have plenty of clothes and too many accessories. Style is hidden in the details and in the way you can combine few clothes, more than a thousands of times. Collecting clothes is like collecting the secret ingredients for your stylish formula that you can use every time you want to look fabulous, making people amused and inspired by your looks.

However, when you're going out for shopping you end up buying too many clothes, spending your money for something you might not even like one or two weeks after. So, why to spend your time and your money looking for the perfect style, while it is just in front of you?

Follow the Rabbit…

In Kollektivist, we can transform your style and lead you to your fashion wonderland, where you can be whoever you want and create the perfect style for yourself. You can not only find the finest quality, but also the most unique pieces from creative designers who have a  passion for fashion and art. Love yourself and offer you the best. You can create your own collection simple and be the fashionista you always wanted to be, just by clicking the product you want just as you wanted with the label "wear me", that will make you travel in another dimension of fashion. What do you think? Do you want to spend your time out there looking for magic, or you will create your own magic?

Stop being common and be the Alice of your Wonderland, creating your own collection and express the uniqueness of yourself.

Linda Mata

 Explore the Unseen Kimono, by Hammam 34

Explore the Unseen Kimono, by Hammam 34

Spring Rules

styleLinda Mata

Spring is here  and your mood is beginning to change. You have push all the heavy sweaters at the bottom of your wardrobe and you're looking desperately for your spring clothes and you are seeking what's new for spring this year.  


Spring means the new beginning. It is the time we wake up to shining sun from dark clouds. More positive and more colorful season.  Red, yellow, pink, green, all these colors are definition of spring and the positive energy that it brings, however, you have been tired of florals and same patterns you see every year with the arrival of spring.


Yes, it's spring, it should be flowers around, but your need something new, something that will make you to differ and celebrate the spring  your own way.

Well, here we are to give you some options to sky rock your style this spring.

First of all, florals are ok, but too mainstream, so if you hate commonality here are some options for you:

Wooden bag with watermelon patterns that will amaze your friends and will transform any clothes you wear is a modern and trendy combination. Extremely feminine, kind of funky accessory that will be a must this spring. Just imagine yourself  talking a walk in a beautiful park full of flowers, enjoying the sun, wearing a simple white dress and your jean jacket, holding your wooden bag with watermelon pattern. It would be a scene of a modern fairytale with you the main character of it. Are you up for a trial?

Linda Mata

Matter of Material

LifestyleLinda Mata

My mom always had her way to surprise me when we were shopping together. Before she bought anything she had a weird habit of examining the material of the cloth by putting it to her cheek to sense it if it was soft enough and friendly for the skin. For her, never mattered the price, she was always telling me to be more quality focused and buy clothes that won't cause me any allergies of itching.

My shopping criteria form the other side was more trend focused at the time and of course the price of it. I never paid attention to quality until I realized that I spent so much money in clothes that I couldn't wear anymore, because of their cheap quality, or because they were destroyed in the washing process, or sometimes because they were really itchy and I could stand wearing it.

Quality does matter and we own it to ourselves to dress up our bodies with good quality fabrics.

There's a certain pleasure in recognizing something that has been well made and designed by creative people who want to share what they do with others and give their time and energy to design a piece, select the right material and combine it in a way that will make whoever it wear it feel comfortable.

Our skin is the biggest treasure of our body, it's the one that protect us from the outside word that keeps us safe from injuring and infections and it's our responsibility to take care of it. By choosing synthetic material we are blocking our skin pores to breath and we are causing it to sweat because that kind of materials often increase the body's temperature. As a result, when the sweat has no way out because of the fabric it keeps on making us feel discomfortable and sweaty.  In the contrast, choosing fabrics like cotton, wool or silk we will feel more comfortable and our skin will breathe under the clothes, causing us flexibility and feeling confident.

However, many people avoid choosing quality clothes because of their cost, nevertheless if we do the maths, we spend more money on buying cheap clothes and wearing them for one or two months, than making an investment in a good quality clothes that will remain in our wardrobe for decades. As for the fashion trends, it is nothing to worry about, good quality clothes can be transformed and fit in any fashion trend, after all fashion makes cycles and old trends become new again.

Our clothes tell many things about us, especially our status and our lifestyle. You are not a cheap person, why to buy cheap clothes?

Understanding the importance of quality over quantity of clothes in your life, you will realize that it is better to invest on something that will make you feel comfortable, will fit better to your body type and will make you feel great about your choice, separating you from the crowd where everyone looks the same.

...In the end, my mom was right, she still has her clothes she bought many years ago, and she enjoy herself wearing them and do several combination, when me in the other side, I have nothing to wear sometimes even if I have spend the 3/4 of my money income to clothes.

Linda Mata








I am not just a fashion statement!

styleLinda Mata

We are homo sapiens, the way we choose to appear disclosed the hierarchy we had in  the tribe. The leader of the group was dressed up in a different way so he could be recognized easier as the Alpha Male. Ancient Egypt is also an example of how clothes were proving the status and the power of the person who wore them. Clothes are not only serving practical issues, they are also a way of non verbal communication, meaning that our clothes are giving informations to others without saying a word. For example if you see a man dressed in leather pants, you will assume that he might listen to a hard rock kind of music, or if you see a girl that she's dressed up old fashion (so-called grandma style), you may assume that she's shy. However, sometimes the information might not be true, but people are hardwired to read signs and wrong signs might be misunderstood easily. Think about a girl who choses to wear a really short skirt, that doesn't necessarily means that she's easy to get, but she's giving a wrong impression to others.

Clothes are mirroring our personality and if we don't know  who we are, we'll make the wrong choices and giving impressions we don't want to. However, there's always room to change and creating some self-awareness so here are some tips for you in order to find your style.

According to  behavioral psychologist there are 16 types of personalities. Four different types in four groups, the Analytics, the Diplomats, the Sentinels and the Explorers. Here are some tips according to each group, you may find yours here: https://www.16personalities.com/personality-types

The Analytics

They like to be the best and they want to feel respected. They love details and want their clothes to be clean, well ironed and organized. The way they choose to style is something that will show their high status but also will be something really minimal. The don't like fancy clothes or bright colors, in fact the don't have many clothes. They collect some basic clothes, easy to combine, high quality and expensive. They love their clothes and taking care of them, because they like to impress people and to be recognized.
If you are an Analytic type of person, here's some suggestions for you:

The Diplomats

People who are very charismatic and spiritual leaders belong to this category. Their beliefs are that they want to cure everyone and save the world. They are really warm people who are very easy going as well. The way they choose to style themselves is something that will show to others that they are friendly. The don't choose too bright colors, neither too extreme, they are usually casually dressed up ready to catch up with a friend. They like fashion but they don't want attention or admiration, they like to promote others instead. They have many clothes because they have an intense social life. They don't usually buy something because of the good quality or the price, they buy something because they have an occasion, an event or a party to be.
If you're a Diplomat, here's some suggestions for you:

The Sentinels

If you are in the group of Sentinels, you love to organize things, events and people. You are practical and want to find the best solutions for people who have trust in you. That's why you take care of your style and the way you look. You adopt your style to your professionality. If you're an office manager your clothes are all office clothes with some exception for the weekends. You are professional and you want to show that in the way you look. Giving the right impression so people can trust you, is really important to you that's why you want to build a trustworthy image and convince others for your expertise.  

If you are a Sentinel, here some suggestions for you:

The Explores

How would this world be without you guys? Artists, entrepreneurs, entertainers and so on. You are making this world to think, to laugh and to express. You are really creative and your style is your trademark. You chose bright colors, you are not afraid to chose extreme clothes and go out. That's your personality and you're really proud of. People recognize you easily, from your good taste in clothes as you want to be dresses with the latest trends, or because you always have something extreme that mirrors your personality, like a t-shirt with funny logo, wearing a leather jacket in many different occasions, or having crazy combinations. You stand out of the crowded and you are very confident with your looks.

If you're an Explorer, here are some suggestions for you:

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